Search Results for: influencer marketing

Word of mouth is valuable only because of what causes it and because of what it drives. It’s time to move the conversation about conversation away

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

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If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

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According to the latest edition of Trends & Tudes from Harris Interactive Youth & Education Research, young consumers are spending more than they did last year, serving as a reminder that this segment is one that marketers should bear in mind as we head toward 2011.

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Integrating experiential marketing into any program requires multiple steps for success