Search Results for: influencer marketing

Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.

Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.

The news started trickling in last Friday just before 3pm EST. A magnitude 8.9 earthquake struck Japan leaving not only in its wake 50 plus aftershocks but a path of destruction, the result of a tsunami triggered from the earthquake. As the Huffington Post…

Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.

Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

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According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

We’ve reached the halfway point of the shameless plugs. This week mark’s the three-and-a-half week countdown towards the March 1st and 2nd event. Haven’t booked your ticket yet? That’s ok. The percentage…

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.