Leads360, a provider of CRM and lead-management software, has crafted an infographic walking us through the evolutions of the sales profession since Don Draper roamed Madison Avenue in “Mad Men.” In short, marketing and selling have gone from being centralized operations to being a two-way conversation with buyers that involves layers of influence.
“If they love the product or service you provide, they will be brand advocates,” according to Leads360. “If they don’t, they’ll let you and the rest of the world know.”
Here’s how the company breaks down how the sales game has changed over the years:
- 1960s: Mad Men Era: The Art of the Pitch
- 1970s: Door-to-Door Sales: Confidence in Your Product
- 1990s: Email Messaging: Everyone Loves a Deal
- Late 1990s: Customer Relationship Management (CRM): Technology Becomes Personal
- Late 2000s: Social Integration: Friends With Benefits
For details on each of these time periods, see the full infographic below:
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