From the CMO Council research study, "Unify to Multiply Marketing Ecosystem Effectiveness," here are 10 ways to create value for your marketing ecosystem:

Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

For marketers, using data to determine which marketing communications contributed to generating a purchase helps guide media decisions. But capturing and incorporating these influences is difficult for marketers of all stripes—those focusing on consumers as well as industrial targets. And within the business-to-business arena, there are additional complexities. It is easy—and therefore tempting—to attribute a…

There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.

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According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season

We've reached the halfway point of the shameless plugs. This week mark's the three-and-a-half week countdown towards the March 1st and 2nd event. Haven't booked your ticket yet? That's ok. The percentage...

Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

While purchase and demographics data are quantifiable, customer feedback is less readily crunched. But a white paper from IBM suggests analyzing what your customers are saying could open up the benefits of data mining to a wider range of departments.

I just attended Citi's 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google