Search Results for: influencer marketing

Gamification is the process of making the expected fun – or at least a little more interesting. Here’s how you can get started incorporating gamifcation into your marketing and loyalty campaigns

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering website visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry.

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

As marketers, we strive to listen to customers and put them at the center of every decision. So we spend billions on market research, focus groups, and business intelligence systems. But we still aren’t much closer to understanding what our customers …

MarketLive recently released its “2011 Merchant Guide to Maximizing Holiday Sales: Vital Cross Channel Marketing and Merchandising Strategies You Can Execute Today” report. Among the many interesting tidbits included are the top 10 reasons why people buy gifts online, onsite and cross-channel gifting…

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As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.

Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

Today, business-to-business customers are putting off making contact with potential suppliers until later in their thought process. For B2B vendors, this means neither sales nor marketing may be influencing the decision making. This, says Patrick Spenner, managing director of the Corporate Executive Board