United’s Taste Test
United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball's conveyer-belt misadventures represent its high point, and shows ranging
FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are
THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can
The federal government market for electronic supplies procurement will rise to $9.2 billion between now and 2003 at a compound annual rate of 34%, according
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Ritta & Associates, Englewood, NJ, hired Brian DeAngelo as an account executive and Joseph Hom as art director. Meredith Aman was promoted to account
TALK ABOUT purposes. Last month, the U.S. Senate introduced legislation seeking to tighten privacy on personal medical information. Meanwhile, the Health
Novus Marketing Inc.'s previously announced acquisition of DMAS Inc. becomes effective today, the company said. DMAS, Shelburne, VT, created and developed