TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys' fantasies. You can almost hear

OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I'll refer

E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves

THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited

San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

InfoUSA Inc., Omaha, NE, has introduced a system that will allow customers to access and download business and consumer information directly to their

Credit card marketer MasterCard International. Purchase, NY has teamed up with electronic commerce systems developer EC Cubed, Inc., to jointly develop

Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The