Snyder Communications Inc., Bethesda, MD, has integrated its Direct Services Group under the brand name Brann Worldwide, creating one of the world's largest

Amazon.com, Seattle, and Wal-Mart Stores Inc., Bentonville, AR, are settling a lawsuit charging that the online bookseller hired computer system managers

Acxiom Corp., Conway, AR, has released InfoBase New Business List 1.0, a source of direct marketing information on new business filings. Targeting business-to-business

The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company's new large-size

THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons - especially the ones housed in colorful free-standing inserts

WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.