Bart Loring has opened a full-service direct response agency in New City, NY.Loring Direct Response will offer personalized list and alternative media

The Center for Healthcare Information, Newport Beach, CA, has put on the market a database of detailed information on more than 17,000 skilled nursing

Acxiom Corp., Conway, AR, has released InfoBase TeleSource 4.0, a telephone number data product. InfoBase TeleSource 4.0 includes predictive "Call Friendly"

Wearables Business The list identifies 14,153 subscribers to this magazine, which covers the apparel category of the promotional products industry.Cost:

The TV Guide Magazine Group has created a new position, for director of database marketing, and has tapped David Bernard, previously the managing director

Advo Inc., Windsor, CT, has formed a partnership with the Polk Co. The arrangement lets companies on the Internet target their ads to Advo's niche customer

High-Income Homeowners This compiled file of more than 650,000 homeowners earn more than $75,000 a year, according to the list manager.Cost: $85/MSelections:

IRS Non-Profits Registrants This list contains data on the nearly 1.2 million tax-exempt organizations in the country. These companies have registered

Global DataTel Inc., Delray Beach, FL, has signed a letter of intent to acquire Latin-Pak, a direct marketer to the Latino community, whose direct mail

Advertising conglomerate Young & Rubicam Inc., New York, agreed to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million in