Bart Loring has opened a full-service direct response agency in New City, NY.
Loring Direct Response will offer personalized list and alternative media management, brokerage and consulting services.
A 25-year list industry veteran, Loring told DIRECT Newsline he went into business for himself because, “with all the consolidations going on in the industry, it took away from that personalized, entrepreneurial touch. I felt that by opening my own shop and limiting the number of clients, I can bring back the personal touch, consult with my clients [and give them] better list recommendations, brokerage and management services by being a hands-on broker-manager.”
Loring had been president of sister direct marketing companies Microreach Data Systems and Prospect List Resource, Englewood, NJ.
The firm’s new address is 5 Tioga Court, New City, NY 10956. The telephone number is 914-708-0100; the fax is 914-708-2290; and the e-mail address is: [email protected].
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