Advo Inc., Windsor, CT, has formed a partnership with the Polk Co. The arrangement lets companies on the Internet target their ads to Advo’s niche customer clusters of about 3,500 households each, based on the number of consumers in each cluster who own or use high-tech products such as PCs, CD-ROMs and online services.
The consumer data is derived from Polk’s High-Tech Connect, a database with 24 million records.
“Our new arrangement with Polk makes our proprietary ATZ distribution program even smarter and more aligned with retailers’ evolving needs,” Rick Kurz, Advo’s senior vice president of strategic business development, said in a statement. “We can now use various levels of targeting to help deliver customers to our clients’ brick-and-mortar stores as well as their ‘virtual’ ones in a single, efficient purchase.”
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