Global DataTel Inc., Delray Beach, FL, has signed a letter of intent to acquire Latin-Pak, a direct marketer to the Latino community, whose direct mail and other distribution services reach some 1 million U.S. Latino households.
Global DataTel also announced the formation of a new division, Latin Media Services, under which Latin-Pak will operate. Vincent Andaloro, founder and former president of Latin-Pak, will be named president of the new division.
Latin-Pak will add to Global DataTel’s Latin American Internet access/portal (http://www.ehola.com). “Once Latin-Pak has been integrated into our organization, we expect to be able to reach as many as 5 million U.S. Latino households,” Richard Baker, president Global DataTel, said in a statement.
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