BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost

THERE'S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn't bad. It's

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

Going Postal No, you can't actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

Cataloger Hanover Direct, Weehawken, NJ, has formed a technology alliance with HNC Internet Solutions, San Diego.Under the agreement, HNC SelectCast technology

The status of 10 magazine subscriber lists, and a host of conference attendee files, is uncertain with the recently announced acquisition of CMP, an Internet