No matter how much time and effort marketers pour into setting their loyalty program’s communications cadence or building the perfect awards structure, any earned brand loyalty can quickly disappear with one bad customer interaction. This reality hit me recently as I lived it—all because an airline moved me to first class.
Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.
Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion
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If it's time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.
Modeling business-to-business data can be tricky business. There are considerations consumer marketers don't have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization. Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating…
Akron Children's Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.
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If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page