Search Results for: influencer marketing

The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.

Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.

Here are five wrong turns we

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

Just like you, the cpa world is something we think about all the time. I was last active on a day to day basis when ringtones were still hot. It was a fun time and so many people did so very well. It was quintessential cpa network days. Each network had a ringtone offer…

The Latina shopper is a smart, knowledgeable shopper

What to watch this year in games, contests, and sweepstakes.

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…

For marketers, the winning goal will come from consumer spending related to the game, also expected to reach an all-time high