Direct Media to Handle I-Behavior’s Co-op Database
Direct Media Inc, Greenwich, CT, has formed a strategic alliance with I-Behavior Inc., Harrison, NY.Under the agreement, Direct Media will be the exclusive
Direct Media Inc, Greenwich, CT, has formed a strategic alliance with I-Behavior Inc., Harrison, NY.Under the agreement, Direct Media will be the exclusive
Equifax, the Atlanta-based credit bureau has teamed up with eHNC, an e-commerce applications service provider to help online merchants more accurately
Cogit.com, San Francisco, an electronic marketing service provider, has joined with HotData Inc., a customer information provider. The two companies will
Christine Hahn has been promoted to account director at the Bravo Group in San Francisco.Direct mail and database marketing company DataMark Inc., Nashville,
Visa International, Foster City, CA, announced the Visa Secure e-Commerce Initiative, which the credit card company claims will leverage improved technology
British companies are more eager to adopt online marketing strategies than their European counterparts, said a survey of British, German and Dutch organizations.
A software engineer hired by alternative media firm Leon Henry has been found guilty of planting two "time bombs" in the company's computers, according
As reported in yesterday's DIRECT Newsline, MSGI Direct, New York, is now serving as one of the managers of credit card lists for various segments of
A new print advertising technology, which promotes interactivity with ads and introduces a potential direct marketing component to space ads, debuted
Proposed opt-in privacy legislation is bad public policy that would be a costly burden to businesses and most likely provide consumers no greater privacy