The Federal Trade Commission encouraged industry self-regulation specific to online privacy and profiling by online ad-server companies during testimony

MSGi Direct, New York, previously known as Stevens-Knox and Associates, has been named to manage credit card lists for Alliance Data Corp's retail establishments,

Legislation to plug a loophole in the privacy section of the Financial Services Modernization Act was introduced in the House Tuesday.The Medical Financial

The U.S. Postal Service's Board of Governors, meeting in Philadelphia today, is expected to order a 13 cent reduction in the Bulk Parcel Return Service

PC AI Magazine offers 20,822 qualified subscribers in this new list from Statlistics Inc. The bi-monthly publication covers such key Artificial Intelligence

Senior officials of the Direct Marketing Association yesterday said they were "encouraged and optimistic" over the European Union's unanimous approval

Allstate Life Group of Companies, Northbrook, IL, has hired John Hershberger to be its assistant vice president, database marketing. Hershberger joined

Online marketers should give consumers access to personally identifiable information, but may have trouble assuring that others won't see it. Letting

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers' pockets.In the rapidly emerging battle to reach