A long-discussed idea has finally come to pass. Backed by an initial investment of $4.8 million in venture capital, Adventa has introduced a Web-based

Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.

It took Dodgeville, WI-based apparel retailer Lands' End seven years to build its corporate sales division to a $140 million operation, but only three

Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 - roughly the same percentage as total

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but online

Gannett Co., Inc.'s $2.6 billion acquisition of Central Newspapers Inc. will not only give Gannett control of six newspapers, but will include Carantin

Information brokers who allegedly used deceptive methods to obtain private financial information about consumers and then sold that data have reached

Privacy, data security, use taxes and postal reform are the critical issues facing catalogers, Direct Marketing Association President, H. Robert Wientzen,

Mokrynski & Associates Inc. has formed a partnership with Fairfax, VA-based Shop2u.com. Howard Kupfer, executive vice president of the list brokerage