So much lip service has been paid to the subject of change these past several years, much of it to advance one cockamamie notion or another as to how

Miller Brewing Co.'s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You'll find

I just got back from a concert at the Charlotte Motor Speedway. It's really an event that you have to see to appreciate," Jeff Slater recounts. "There

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.

Go ahead and say it: "An Internet-only marketing shop on the promo 100?" It was bound to happen sooner or later - later for the scores of newbie dot-com

The Postal Rate Commission has ordered the U.S. Postal Service to update the two-year-old financial data it used to support next year's proposed rate

In my last column ("It's Not Too Late to Catch Up," DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

Last month, Utah became the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court affirmed the 5-year-old federal Drivers

Ememories.com, Santa Monica, CA, doesn't just want to develop your pictures. It wants to be your family album and your photo archive as well.To build