TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the
The Children's Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,
Like many online companies, BigStar Entertainment Inc. isn't profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter
As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are
Wars have been started for some strange reasons. In the United Kingdom, Jenkin's ear and the King of Spain's beard spring to mind (don't ask). Trade wars
Andrew Wexler is the president of a business that relies on finding prospects online. His Boca Raton, FL, company, MoreVisibility.com helps e-commerce
It may just be a matter of time before online sweepstakes draw the same scrutiny as their direct mail counterparts.And as the number of Web promos skyrockets,