Search Results for: bud light

  • Bud and Bud Light to Sponsor Chicago Teams and Arena

    Budweiser and Bud Light have signed a 10-year deal to be the exclusive beer sponsor of the Chicago Bulls, Chicago Blackhawks and the United Center, the arena both teams call home.

  • Anheuser-Busch Debuts ‘Winter’ Draft as Part of Specialty Series

    Anheuser-Busch, the maker of Bud and Bud Light, is out with a new “winter seasonal” draft, just one of a number of seasonal brews it has been offering to spice up its line. Winter’s Bourbon Cask Ale is brewed with dark roasted caramel malts and imported …

  • Agencies

    Official Word From Hindquarters

    WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official

  • Sanded Alone

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

  • Agencies

    Bud Ups Activation Around Football: Debuts Special Packaging

    Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …

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  • Agencies

    MLS All-Star Game Sees Record Number of Sponsors

    Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. …

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  • Agencies

    Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor

    It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …

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  • May’s Take – Acceptable Levels of Us

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • News Briefs

    THE NATIONAL HOCKEY LEAGUE: has cancelled its 2004-5 season after a 153-day player lockout. Because a new collective bargaining agreement had not been reached, NHL Commissioner Gary Bettman said yesterday it no longer is practical to conduct an …

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  • Promotion Plays Increasing Role in Super Bowl

    Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday’s Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with …