Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

Call it a case of bookends and bupkus: Super Bowl Sunday's two purest direct marketing television ads -- those actively engaged in selling a featured product -- ran right before and right after the game. But the ads shown during the Super Bowl's four-plus hours left something to be desired, both from a DM and,…

Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising...

It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV...

Budweiser and Bud Light have signed a 10-year deal to be the exclusive beer sponsor of the Chicago Bulls, Chicago Blackhawks and the United Center, the arena both teams call home.

Anheuser-Busch, the maker of Bud and Bud Light, is out with a new "winter seasonal" draft, just one of a number of seasonal brews it has been offering to spice up its line. Winter's Bourbon Cask Ale is brewed with dark roasted caramel malts and imported ...

WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all

Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to ...

Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. ...