It's been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn't find the ideal fit with Ford Motor Co.'s SUV Group, it would have gone an 11th year without one. "After ...
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
THE NATIONAL HOCKEY LEAGUE: has cancelled its 2004-5 season after a 153-day player lockout. Because a new collective bargaining agreement had not been reached, NHL Commissioner Gary Bettman said yesterday it no longer is practical to conduct an ...
Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday's Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with ...
Bud has a new friend. B-to-the-E is the latest Anheuser-Busch product and the first from the company for those seeking a jolt from their beer. The beer maker has infused beer with caffeine, guarana and ginseng along with select hops and flavors of ...
The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old
Miller Brewing Co. has decided to drop its legal challenge against Anheuser-Busch attack ads calling Miller Lite the "Queen of Carbs." Miller said the decision was based on its strong sales over the Memorial Day weekend that signaled that the attack ads ...
A federal judge last week told Anheuser-Busch Cos., Inc. to pull ads from retail that target rival Miller Brewing Co. for being owned by South African breweries. U.S. District Judge Lynn Adelman ordered the posters displayed in liquor stores pulled, but ...
The desperation is showing. Isn't it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super
Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore