Search Results for: bud light

  • Agencies

    Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest

    Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world’s most popular destinations for beer lovers—the Oktoberfest in Munich, Germany.

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  • Bud.TV to Air Webisodes, Sports, Even a Live Dating Game

    Anheuser-Busch is launching an Internet-based entertainment network targeting its core market young, legal drinking age males.

  • Agencies

    Bud Photographs Event Goers and Says,’Pass it Along’

    Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.

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  • Anheuser-Busch Buys Rolling Rock for $82 Million

    It’s been a marriage in the making. Anheuser-Busch said Friday that it has purchased the Rolling Rock brands from InBev USA for $82 million.

  • PROMO Xtra

    Excerpts from our e-newsletter 4/24 Visa International’s newly signed $200 million sponsorship of Fedration Internationale de Football Association World

  • Bud Light Sponsors New JibJab Joke Site

    Bud Light is sponsoring a new viral humor site by JibJab that lets users store and share funny e-mails, pictures and jokes with the cyber world.

  • Agencies

    iPod Nation

    Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

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  • Agencies

    Loose Cannon: Super Bowl Ad Recap Number XL

    Call it a case of bookends and bupkus: Super Bowl Sunday’s two purest direct marketing television ads — those actively engaged in selling a featured product — ran right before and right after the game. But the ads shown during the Super Bowl’s four-plus hours left something to be desired, both from a DM and, in some cases, branding perspective.

  • Super Bowl of Ads – Strategies

    Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…

  • Super Bowl of Ads – Convergence

    It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV…