2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Gears of War 3 Pre-Order Campaign" for Best Incentive Promotion.

It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.

HBO sought to develop innovative promotions to fuel anticipation for the fourth season "True Blood" that would ignite the show's rabid fan base.

2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign."

to overcome the perception that its new Thrill 3D smartphone was a mere gimmick, LG Electornics and Momentum opted to throw a live concert and gets its device into the hands of key influencers.

Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.

Three simple steps to target niche demographics on Pinterest.

The increasing number of marketing channels, combined with prospects' enhanced ability to research their purchases, has created a significant budgeting problem.

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