Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.
Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the "ultimate question" approach to measuring customer satisfaction.
Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the…
The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.
Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.
The ability to study the effects of the various touch points on buying behavior is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes. Epsilon's John Young offers some thoughts on setting up multichannel attribution systems that work.
2012 PRO Award Finalist: AMP Agency for Samsonite and the "Samsonite Tough Tour" experiential promotion.
2012 PRO Award Finalist: Mullen and Grand Central Marketing for Olympus and the "The PEN Ready Project" and sampling program.
Dannon's Danimals kids' yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.
2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Call of Duty Pre-Order Campaign" for Best Incentive Promotion.