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The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
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U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here's what you need to know.
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