Best practices for marketing departments to ensure your data is clean, accurate and actionable

CM Weekly May 14, 2024 To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver school supplies and snacks, claim orders for pickup and delivery, and earn currency for accurate, on-time deliveries. Based on the insight that…

How to Drive Revenue from Your First-Party Data

Data collaboration eBook

Media Networks eBook

CM Weekly November 12, 2023 When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at…

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

CM Weekly November 5, 2023 Before Discover launched its massively popular “Especially for Everyone” commercial and brand platform featuring comedic darling Jennifer Coolidge, the company set out to verify precisely what consumers valued about the brand. They had an idea, of course. They knew that the credit card’s cash rewards and no annual fee features…

How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.

In our increasingly data-driven world, “knowledge is power” has evolved for businesses into “data is power”. Organizations are utilizing data as a guide for shaping every initiative and decision-making—a foundation that underpins success. And the often-overlooked key piece of data for our modern world is the email address. In this context, email address intelligence provides…