Search Results for: data

  • The Search for Smarter Shopping: The Power of Product Content

    Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

  • The Search for Smarter Shopping: The Power of Product Content

    Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

  • Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?

    Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

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  • Sincera Offers A Free API For Some Of Its Prized Metrics

    The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

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  • Disney’s Sports-Fueled Upfront

    As Jimmy Kimmel put it, there may have been more athletes at Disney ’s upfront Tuesday than there were at Monday’s Knicks-Celtics game. Peyton and Eli Manning , Patrick Mahomes and Saquon Barkley were

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  • Reconnecting with Journalists Amid AI and Information Overload

    It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.

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  • The Honest Kitchen CMO bets on authenticity in new marketing campaign 

    The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]

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  • Pop-up Perfumeries

    The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]

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  • AI Will Replace Marketing Jobs As CMO Budgets Stagnate, Says Gartner

    It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the […]

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  • Upfront Out Front: NBCU, Fox Corp. Make Their Pitches

    Economic concerns may be in the headlines, but networks still pulled out all the stops for the splashy spectacle of the network upfronts Monday. They also announced some real news.

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