We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

CM Weekly December 3, 2023 Nespresso's premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on…

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

CM Weekly November 26, 2023 CM’s “Marketers on Fire” editorial series highlights the people and campaigns that are shaping, pushing and disrupting the marketing industry. The profiles offer insights from executives at the top of their game, spotlight innovative programs and erudite thinking, and provide career advice to those with C-suite aspirations. Here’s a look…

A look back at our recent conversations with CMOs making waves in the industry.

Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…

A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.

CM Weekly November 19, 2023 A congratulations is in order, folks. Chief Marketer has revealed the finalists of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing across 40 categories. This year’s winners demonstrate the evolution and innovation of promotional marketing, which continues to deliver exceptional campaign results for some of the…

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.