Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

Image, schmimage. It's experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users' experience, not

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing

Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is

On its way back from bankruptcy, Frederick's of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Last month's election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted