E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from

Chadwick's-Real Comfort The Chadwick's-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.

Append Power! This Web-based service allows marketers to append third-party data to their house files. Available information includes e-mail addresses

The president of Traffix Inc., Eric Aroesty, has resigned to pursue other opportunities. Andrew Stollman, the former chief operating officer, has been

PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't

NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month