Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and registered with, online transactional data and age.

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would "drive

Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based

Online advertising is more narrowly targeted, rich media is growing and clickthrough rates remain steady, according to a study by DoubleClick Inc. More

State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

World Publications has chosen ALC Data Management to manage its 12 lifestyle and travel magazine files. The files include Sport Fishing with 138,000 subscribers

Re: Loose Cannon: The DOD's Database--Big Brother or Boondoggle? DIRECT Newsline, Dec. 2. You hit the nail on the head with this one. We in the credit

When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still