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Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

August 20, 2013

 Promo Xtra
 
And, Action: Vine or Instagram? Five Points Brands Should Consider
Tips to Win and Retain Customers in a Digital World
There’s No Such Thing as a Full-Service Agency
Nissan’s Annual Marketing Event Drives $100 Million in Business
Half of Marketers Report Enterprise Data Most Underutilized Asset: Survey

And, Action: Vine or Instagram? Five Points Brands Should Consider

By Jamie Hoerbelt

vine or instagramInstagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here's five questions for brands to ask to help choose between Vine or Instagram.
 

FULL ARTICLE

Tips to Win and Retain Customers in a Digital World

MJ Crabbe-Barberis 

winningcustomers595Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise. Make the most of this revolution with these six tips. 

FULL ARTICLE

There’s No Such Thing as a Full-Service Agency

Doug Austin

agency595The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day. Here's how to develop your own brand by identifying which services to offer—and which to cut back on. 


FULL ARTICLE

Nissan’s Annual Marketing Event Drives $100 Million in Business

By Patricia Odell

nissan keep summer rolling sweepstakesNissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance. Kent O'Hara, director, sales and marketing, parts and acessories at Nissan North America shares an overview of how it drove such a successful program.


FULL ARTICLE

Half of Marketers Report Enterprise Data Most Underutilized Asset: Survey

By Patricia Odell

enterprise dataSome 50% of marketers agreed that enterprise data is the most underutilized asset in their organization, according to a survey from Terradata. Here's what you need to know.


FULL ARTICLE

Related Whitepapers

Global Digital Audience Report, January to March 2013

Make Content King. So Your Products Get the Royal Treatment.

4 Common Digital Marketing Dilemmas and Ways to Solve Them

Four Reasons Why Preference Management Matters Now

Managing the Social Media Mix White Paper

Marketing's Role in Outperforming the Fortune 500

The CMO's Guide to Beating the Engagement Crisis

The Five-Step Guide for Better Social Media Security

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

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