When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT November 13, 2013   Chief Marketer Asks…What Are Your 2014 Goals? Building Your Super Social Media Team Socializing Data – The Marketing Game Changer Loyalty Marketing Tips & Tricks Chief Marketer Asks…What Are Your 2014 Goals? By…

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT November 11, 2013   Socializing Data – The Marketing Game Changer Builder Proves the Value of Social Media for Lead Gen Chief Marketer Listline Socializing Data – The Marketing Game Changer By…

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

B2B marketers are slowly breaking bad content marketing habits, but many are lagging.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.