Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

September 03, 2013

Why Influencers are Key To Your Content Marketing Strategy

3 Types of Experiential Consumers and How To Woo Them

The 7 Elements of Landing Pages That Marketers Must Test

Why Influencers are Key To Your Content Marketing Strategy

By Holly Hamann

Digital influencers are your content marketing distribution army. Here's why you need them working for you!

FULL ARTICLE

Get more out of your omnichannel promotions. Drive and measure online to offline, collect customer insights, and optimize digital spend during the 2nd busiest shopping season of the year. RevTrax can get you up in running in about one week.
Contact us for details!

3 Types of Experiential Consumers and How To Woo Them

Jennifer Houston

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage.Tips for your marketing toolbox.

FULL ARTICLE

The 7 Elements of Landing Pages That Marketers Must Test

Jason Hahn

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

FULL ARTICLE

Email & Mobile – Perfecting the Digital Marketing Mix September 12, 2013 @ 2:00 p.m. ET

This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
Click here now!

Related Whitepapers

Make Content King, So Your Products Get the Royal Treatment

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20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Social Media Best Practices

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Global Digital Audience Report

The CMO's Guide to Beating the Engagement Crisis

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Related Events

Free Live Webinar
Sept. 12, 2013 2:00 pm ET
Email and Mobile—Perfecting the Digital Marketing Mix
(Bonus: free white paper for all attendees)

Free Live Webinar
Sept. 26, 2013 2:00 pm ET
Making the Most of Marketing Resources: How Your Can Boost Performance and ROI

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