Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 18, 2015 Jim Beam Apple Tries Snapchat to Reach Millennials Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple. More…   SPONSORED BY: Get Answers, Not…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 17, 2015 Look for Patterns in Your Content Marketing Having great B2B content isn’t enough. To truly maximize your efforts, you need to understand the patterns of how prospects engage with your content marketing. More… SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 16, 2015 Cleese and Offerman See the Funny Side of Content Marketing And now for a marketing article with not quite so much spam in it—but a lot of bacon. Content Marketing World gave attendees a chance to laugh at themselves, with keynotes by Monty Python…

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2015 Key Must-Haves for Data Optimization If you don’t have the right data—and the right tools to target your audience with appropriate messaging and content—your marketing campaign will fail. In this special report, discover the…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 11, 2015 How to Start a Facebook Group This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers. More…   SPONSORED BY: Get Answers,…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2015 How Mobile Measurement is Changing Brand and Agency Relationships Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands. More… SPONSORED BY: CONNECT with cultural leaders of a new…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 8, 2015 5 Common Mistakes in Setting Brand KPIs A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and marketing teams. More…   SPONSORED BY: B2C Special Report:…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 4, 2015 How Companies Are Marketing with Virtual Reality In the next 10 years, virtual reality will grow into a $60 billion market. Here’s some interesting examples of companies using VR as a marketing tool today.…