These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 3, 2015 20 Top B2B Customer Engagement Tips At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2015 Get On Fleek—Start Paying Attention to Gen Z The kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage. More… SPONSORED BY: Meetings & Travel Contacts from…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2015 The Future of Marketing Performance Management Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance. How can marketers measure and track success across all…

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 28, 2015 Peace Talks in the Burger Wars Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More……

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2015 For Better SEO, Focus on Clear Goals and Strong Site Design Knowing what to measure and having goals is key to better SEO. Get the scoop on how to improve your search strategy from Jim McKinley of 360Partners, live from B2B LeadsCon. More… SPONSORED…