A 44-year-old father of three from Massachusetts won $1 million in Pepsi's Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.
Marketers' high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own
Both sides of the brain have to be engaged to understand direct mail's complexities
CyberAds, Inc. a holding company based in Torrance, CA, will acquire a marketing company that hosts a 100-seat call center in south Florida, and a data management firm based in northern California.
The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company's sweepstakes. McNeil Consumer and Specialty ...
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music ...
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the ...
Data Dimensions, a Janesville, WI-based data management company and MailSurity Systems Inc., a software firm in New York have formed a strategic alliance and launched a new service for converting postal mail to e-mail.
Ad agency network Publicis Groupe has formed a new management board to oversee its media operations
A majority of people would view banner ads as less intrusive if they were more relevant to their specific areas of interest, according to a new survey.