Search Results for: data
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Agencies
Dialing the RIGHT Number
The targets for each product are different. When AT&T knows the number of PCs a business has it can determine the best candidates for high-speed data
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Agencies
Where Has All the Data Gone?
WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of
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HealthInfo and Others Form Direct Marketing Group
HealthInfo and its sister division, Generations Publishing, have joined with two other companies to create a direct marketing group called HealthInfo Direct.
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AIM Releases Merge/Purge Guidelines
An Association for Interactive Media (AIM) council is releasing guidelines for e-mail merge/purge today. The guidelines form a suggested standard for the practice of purchasing multiple e-mail lists, combining (merging) them and eliminating (purging) any duplicate names.
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Acxiom Brings InfoBase to the U.K.
Acxiom Corp., Little Rock, AR, has launched a United Kingdom version of InfoBase consumer data product. The new product, InfoBase Enhancement, will provide
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European Parliament Rejects Unsolicited Commercial E-Mail Ban
The European Parliament last week rejected legislation that would have prohibited direct marketers from sending Europeans unsolicited commercial e-mail
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DIRECT Listline
Fortune City Lake Interactive has been named manager of the FortuneCity.com opt-in e-mail list, containing 4.9 million e-mail addresses. Evenly split
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California Opt-In Bill Makes Headway
California, the most ferocious of all states on the privacy issue, is about to top even the federal government.
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Data-Card Service Debuts for List Community
A new service has launched for list managers. Direct Marketing Information Online (DMIO), Palm Beach, FL, is a data card transmission service for list