Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw. DeGraw will appear as a street musician on the Oct. 24 ...
Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks ...
The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what's cool in their local communities. Running throughout October, the campaign My Hometown ...
Starz and DirecTV are offering a free movie weekend to all DirecTV customers this month hosted by actor Billy Boyd from The Lord of the Rings trilogy. DirecTV customers who sign up for Starz during the free preview weekend Sept. 17-19 will receive a $15 ...
(Direct Newsline) —The Direct Marketing Association fielded 1,065 complaints and inquiries from consumers about the volume of mail, telephone calls and e-mail they received during the first half of 2004. An additional 30 cases were the subject of an ...
Eric Kim, the global marketing chief for consumer electronics giant Samsung, left the company last week for a post as executive VP of marketing with data chip manufacturer Intel. Under Kim, Samsung's annual international marketing budget climbed ...
Hershey Foods launches Hershey's Fortified Syrup with a recipe contest for kids. A spoonful of syrup helps the vitamins go down The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits ...
LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week's events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. ...
New research on call centers indicates a split between customer and vendor attitudes, as well as wide-spread security concerns, according to a survey of corporate and business call and contact center users; contact center staff and managers; and outsourcers who run centers in the U.S. and overseas.
PolkOne Xpress: An automotive credit-based list offering for pre-approved lender programs. PolkOne Xpress uses proprietary automotive information and demographic data to deliver individuals that meet both credit and non-credit qualifying criteria.