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Affluent African American Mail Order Buyers These 394, 328 consumers have used their credit cards to purchase a variety of items and services through

THIRST QUENCHING PepsiCo., Purchase, NY, got the green light from the Federal Trade Commission to complete its $13.4 billion acquisition of Quaker Oats,

U.S. should stick with opt-out. BY DOUGLAS WOOD The European Union recently debated whether or not to regulate commercial e-mail. Before our own Congress

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions

IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales

Self-mailers rise from the economic rubble EASY-TO-READ, inexpensive self-mailers have re-emerged as a refreshing alternative to costly promotions in

FIRST IT WAS DRIVER’S LICENSE DATA and motor vehicle records. Then credit headers. Now direct marketers may lose another data source they have long taken

ExamCram.com This opt-in e-mail list names more than 85,000 repeat visitors to the Web site who requested data about information technology (IT) jobs

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

At its most recent exposition, conference marketer DCI offered its customer relationship management seminars under the headings “Customer Contact Center”