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Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and

If you’ve never been to the United States Tennis Center in Queens, NY, during the two weeks surrounding Labor Day, allow me to set the scene. Some 600,000

JUICING UP MOTT’S Cadbury Schweppes plc, London, agreed to acquire the RealLemon and RealLime baking and mixer products from Eagle Family Foods, Inc.,

This isn’t your father’s retirement. As the 75 million-plus Baby Boomers approach their 60s, marketing to seniors is taking another new spin. Baby Boomers,

The Industry Standard’s subscriber file has been purchased by the Fortune Magazine Group at Time Inc.

THIS ISSUE I have decided to present the Genuine Pewter Maven Award to the first advertiser chosen for a makeover a second time. The lucky winner is Yahoo!.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

The financial marketing opt-in bill defeated in California on Sept. 14 isn’t gone yet. SB-773, which terrified the banking industry, will pop up again

Acxiom Corp., Little Rock, AR, is developing a security-enhancing identity verification system as an outgrowth of its AbiliTec customer data system. The

Audio Book Club This file is now managed by Walter Karl. The 350,000 12-month active members purchase both fiction and non-fiction works on cassettes