Prospect databases give mailers the leeway to model, append...and save on list costs

If you're a consumer marketer, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your

An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble's history. The ...

HBOS, a major UK's mortgage and savings provider, has tapped Experian to provide consumer and business credit referencing and fraud prevention.

The New York Times Travel Show and TCS Expeditions have launched an online sweepstakes, dangling a vacation for two to some of the most exotic and ancient places in the world. The co-branded sweeps promotes the annual Travel Show next year as well as ...

New disclosure laws related to direct marketing and privacy are pending in California, according to wire service reports. Two laws that become effective in 2005 apply to lists and directories and another bill still pending would affect telemarketing.

Jacksonville, FL-based Fidelity National Financial Inc. through its LSI Credit Services division and ABN AMRO Mortgage Group have developed an online lead generation and list service for community banks to target home mortgage offers.

Frankform International Group has introduced Chief Safety Officers, an international list of 63,180 individuals responsible for safety of manufacturing operations. Included in this file are 52,078 U.S. records. The sources include trade associations, telemarketing, journals and exhibitions.

New York-based Dialog Group Inc. has launched Data Dialog Data Management (DDDM), a new division to offer expanded list services, which will include new list products and wholesale data sales.

Quality Publishing Co. has appointed Direct Media Inc. to manage a list of quality and environmental management professionals derived through market research.