A listing of mailing list availabilities.

THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season's final stop on the Grand Slam circuit, the U.S. Open. Sponsors

9/9 The Women's National Basketball Association has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The

DMA received 1,065 consumer complaints during first half of year

Direct's first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

Don't underestimate the importance of test and control groups

NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny's, ...

It's time for my biannual review of data cards and data sheets, which has been conducted only once over the past 10 years in these pages.