Re: Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery), October 18, 2004]: Loved your article...and you were right to off the icy dame.

"How to Get the Most Profit from Your Housefile" is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions

DoubleClick Inc., the online advertising systems provider, has named Keith Jones managing director of Abacus Europe.

Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize ...

Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree ...

Sony Computer Entertainment America and The Coca-Cola Co. have launched an instant-win sweepstakes, which will be promoted on more than 100 million packages of Coca-Cola brands. The promotion, Unwrap the Experience, runs from Nov. 1 through Dec. 31 and ...

(Direct Newsline)—Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released Monday put telephone marketing at the ...

Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos ...

For those product placement watchers, last night's Scrubs provided a bit of entertainment. Cavity Sam, the submissive patient in the board game Operation, got a new ailment during the NBC hit comedy series Scrubs. In the scene the cast members played ...

Call it a study in contrasts. Americans have signed up for the do-not-call List in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.