Search Results for: data
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DIRECT Listline
Fast Company-Inc Magazine Masterfile Mall Dunn Associates, Inc. has been named manager of the enhanced Fast Company-Inc. Magazine Masterfile. The file
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Polk to Compile and Manage Puerto Rico Motor Data
Motor vehicle data marketer R. L. Polk & Co. has signed a deal with the Commonwealth of Puerto Rico, to compile and manage license and registration information
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Private Eyes
The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators
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ACQUISITIONS
SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO
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The White House and Your House
It was 70 degrees in Washington, DC, during the first week of December, and my hotel was a block or so from the White House. So the day before the PMA
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AGENCY MOVES
Jennifer Cacioppo named senior vp-group account director at Frankel, Chicago, to oversee the agency’s McDonald’s business. Centra Marketing and Communications,
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NEW AND NOTEWORTHY TOOLS
Smart Dialing Harcom Corp., San Clemente, CA, has a new 800-number voice-mail service called System Managed Automated Remote Telephone (S.M.A.R.T) Office
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The Government’s Agenda
Consumer privacy was a hot topic at the Promotion Marketing Association’s Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,
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Agencies
Segment Twice, Mail Once
TONIGHT SHOW host Jay Leno and Hell’s Angel maximum leader Sonny Barger are both Harley-Davidson enthusiasts. But a marketer using the same pitch to sell
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Agencies
in the news
Equifax Debuts Online List Service Equifax Direct Marketing Solutions is offering an online list ordering and fulfillment service. Equifax List Select