: Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I've read in a long time. I loved it!

List for the direct response marketing industry.

: Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I've read in a long time. I loved it! Thanks, mac. Keep your hat pulled low and watch your back. It's a tough town.

The Direct Marketing Association needs to "protect its brand" by building trust, service and value among both consumers and members. That's the message DMA president and CEO John A. Greco Jr. brought during his first keynote speech at the helm of the organization yesterday.

Experian has incorporated new data search and match technology and other new features in its redesigned National Business Database.

AccuData America has introduced several Internet tools for data resellers, list brokers and managers to access its lists and database, which can be embedded on co-branded or independent Web sites.

The Association of Marian Helpers has named Estee Marketing Group Inc. to oversee its lists of English and Spanish speaking donors. A total of 119,588 last 13- to 36-month English speaking donors are available.

Call it a study in contrasts. Americans have signed up for the do-not-call list in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

There are 8 million people in the Naked City, and each one of 'em has a story. Maybe if Sears did a better job of targeting, those Naked City residents would have clothes, too. My name is Sam Chaid, but the lettering on the glass of my office door says "The Segmentation Shamus."

Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.