Search Results for: data

  • Retailers Lag in CRM, Survey Finds

    Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software.

  • DoubleClick Debuts DoubleClick Direct

    DoubleClick Inc. has formed DoubleClick Direct, a full service online direct marketing and customer acquisition services division. Bill Wise, the firm’s

  • FCC Reviewing Telco Opt-Out Rule

    The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.

  • Lillian Vernon to Shift Management of Customer Files and Insert Program

    Lillian Vernon has named ALC of New York to manage its customer file of millions and has selected Direct Media Inc. to oversee its package insert program.

  • Education Reform Bill Protects Children’s Privacy

    The education reform bill signed into law by President Bush on Tuesday includes a number of provisions to protect the privacy of school children and their families.

  • LEGAL PREDICTIONS FOR 2002

    The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: – Holding

  • New Interactive TV Channel Created

    DirecTV Inc., Wink Communications Inc. and NBC launched the NBC Virtual Channel–a new interactive channel only available on the DirecTV service. Interactive

  • Statlistics Manages PennWell Files

    Statlistics Inc., Danbury, CT, has been named to manage the PennWell e-mail and postal files. The appointment took effect Jan. 7. The postal files total

  • DIRECT Listline

    Fast Company-Inc Magazine Masterfile Mall Dunn Associates, Inc. has been named manager of the enhanced Fast Company-Inc. Magazine Masterfile. The file

  • Polk to Compile and Manage Puerto Rico Motor Data

    Motor vehicle data marketer R. L. Polk & Co. has signed a deal with the Commonwealth of Puerto Rico, to compile and manage license and registration information