Online shoppers report being happier this year. And they are showing their enthusiasm in a number of ways.
American shoppers spent $2.6 billion online during the first week of December, a 91% increase over the $1.4 billion spent during an average week in November. And they are spending more this month: $91 during the week ending Dec. 7, compared to $77 the week before.
Other findings in the eSpending data released today by Goldman Sachs, Harris Interactive and Nielsen//NetRatings discovered that consumers are happier this year about their online shopping experience.
Forty-five percent 45% reported being very satisfied with another 14% being somewhat satisfied.
“The majority of shoppers are finding their online shopping experience to be quite satisfactory, with few reports of problems or failures,” said Lori Iventosch-James, director of e-commerce research at Harris Interactive, in a statement. “Moreover, 25% of shoppers report being more satisfied with their online holiday shopping experience this year as compared to last year. This is another sign that online shopping will continue to grow as a desirable alternative to going to the malls.”
The study also found that 39% of online shoppers are in the middle of finishing their online holiday shopping, with 14% having started during the first week of December. Only 15% of all Americans have yet to begin their online holiday shopping, while the remaining 46% have finished for the season.
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