For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL ...

Coincide Media LLC has released a list of 12,991 subscribers to the new magazine LowCarb Energy. This publication features recipes and advice from health professionals.

What retailer has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you

The prize was a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,

Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

THE PRIZE WAS a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,

Lyris Technologies has acquired e-mail deliverability company Piper Software

DoubleClick reported net income of $15.4 million for the third quarter

Abercrombie & Fitch Co. has chosen Mokrynskidirect to manage the Abercombie & Fitch Retail Buyers list. It contains the names of more than 1 million parents and grandparents from the last 12 months who spent an average of $75 per purchase for children ages 10 through 17.