DoubleClick Inc. has formed DoubleClick Direct, a full service online direct marketing and customer acquisition services division.
Bill Wise, the firm’s vice president of business development, will head the division, which is part of the media group. He has also been named vice president of DoubleClick Direct.
The goal of the new division is to help direct marketers integrate online strategy, technology, data and creative and to reach across multiple online media platforms, to achieve customer acquisition goals, the company said.
DoubleClick is based in New York.
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