America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 ...
E-tailer Bluefly is offering fashionistas a chance to instantly win a closet full of Jimmy Choo shoes when they enter the "Woman's Right to Choo's," sweepstakes at Bluefly.com through Jan. 15, 2005. Following a formula it earlier refined for ...
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based
New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.
Lists for the direct response marketing industry
CNN Advertising Sales and Miramax are teaming to promote the studio's Dec. 17 release of The Aviator, a bio-flick chronicling Howard Hughes' early career. The film stars Leonardo DiCaprio and is directed by Martin Scorsese. On-air spots promote the ...
If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.
The 2004 National Center for Database Marketing (NCDM) Excellence Awards will be presented Dec. 6 at the Gaylord Palms Resort in Orlando, FL.
WPP has pushed back its purchase of Grey Global Group following a request last week from the European Commission for more information about the $1.5 billion deal. It's unclear what kind of information the Commission—the European Union's version of the ...
These are challenging times for those in the data-gathering business. Access to that information is being questioned on a number of legislative fronts as consumers become more and more concerned about privacy in the electronic age.