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THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,

A benign privacy bill, one that would let companies regulate themselves, was introduced in Congress last week by Rep. Cliff Stearns (R-FL). The Consumer

The Direct Marketing Association will begin offering most state do-not-call lists with its Telephone Preference Service file, the association is expected to announce next week.

NetRatings Inc. has bought DoubleClick Inc.’s @plan products for $18.5 million in cash and stock. The deal also included a multi-year research partnership

Worldata/WebConnect won management of the new 150,000-record e-mail list from TechTV Family of Lists, effective May 5. TechTV is the only 24-hour cable

The Rhode Island Department of Motor Vehicles would have to obtain a person’s permission before sharing their personal information with third parties for marketing purposes under a bill unanimously approved by the state House of Representatives last week.

Naviant has bought a majority stake in 24/7 Real Media Inc.’s e-mail division. The new entity will be called 24/7 Mail Inc.

All-Start Sports Enterprises List Services Corp. has been named manager of the All-Start Sports Enterprises mail order buyers masterfile. Included are

State-issued driver’s licenses would become de-facto national identity cards under a bill to standardize those documents introduced in the House Wednesday by two Virginia Congressmen.

The Federal Trade Commission has begun a systematic attack on deceptive spam, bringing scores of cases against e-mail marketers since Howard Beales, director