CNET Networks Inc. has introduced seven files related to information technology. Specifically, these are subscribers to Digital Living Magazine and the newsletters Home & Entertainment Weekly, CNET at Work, Digital Dispatch, Music Center, On the Go Weekly and Photo & Video Weekly.
The Direct Marketing Association has named Michael Peterman, vice president of sales for AccuData America, chair of its Travel and Hospitality Council.
Symantec Corp. said it will acquire Veritas Software Corp. in an all-stock transaction worth roughly $13.5 billion, creating what some reports called the world’s fourth largest software company. It will have combined revenue of roughly $5 billion in fiscal 2006, according to Symantec.
Computer Associates International Inc., a software developer, has tapped Interpublic Group to handle its global marketing and advertising.
R.R. Donnelley & Sons Co., Chicago, has been given the go-ahead by its board of directors to acquire up to $300 million of its outstanding common stock. The stock would have to be repurchased by Dec. 31, 2006.
Lists for the direct response marketing industry
Netouch Direct LLC has released a list of consumers who responded to a direct mail offer by calling 800 number to order $40 monthly cell phone service.
Clearly Canadian Beverage Corp. has launched an instant-win under-the-cap-sweepstakes, which is being promoted on some 3.4 million packages of Clearly Canadian bottles distributed in the U.S. The promotion, "A Vacation Under Every Cap," offers ...
Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, ...
PEPSI: will be the title sponsor of the 2005 United Hockey League All-Star Classic, which will be played January 24 in Glens Falls, NY. The game will pit Team Pepsi vs. Team Mountain Dew, marking the first time in pro hockey history that the teams are ...