Nielsen Digital Entertainment will begin measuring ad reach in video games early next year. The sister company to ACNielsen (scanner data) and Nielsen Media Research (TV ratings) will measure the effectiveness of ads embedded in video games. That will ...
McDonald's Corp. and Sega of America have teamed up for a Happy Meal promotion and sweepstakes that uses premiums as game pieces. The Dec. 3-27 effort features Sega's gaming character Sonic The Hedgehog; a Search for the Silver Game sweepstakes seeds ...
The Hallmark Channel is giving mystery buffs and amateur detectives a chance to guess 'who-dunit' and win $10,000 via a new watch-and-win sweepstakes. The Hallmark Channel Mystery Movie Sweepstakes, which kicks off Jan. 7, lets viewers piece together ...
Nowhere in all of marketing is there a more misunderstood word than "optimization" (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase "crawlability." But it largely was replaced by "search egnine marketing" as search became more of a marketing and advertising function than a responsibility…
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, ...
DoubleClick Inc. has upgraded its Internet-based customer tracking software making it possible to simultaneously monitor response in multiple marketing channels: catalogs, direct mail, telemarketing, paid search engine promotions and various types of retail marketing.
New list regulations that take effect on Jan. 1 require that telemarketing lists be matched against the National Do-Not-Call Registry monthly, instead of quarterly, to purge the names of consumers who requested not to be called.
Nowhere in all of marketing is there a more misunderstood word than "optimization" (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase "crawlability." But it largely was replaced by "search egnine marketing" as search became more of a marketing and advertising function than a responsibility…
The information technology firm Xsorbit has appointed VentureDirect Worldwide to oversee its list of 93,103 managers of online message boards.
Subscribers to the e-mail newsletter "Really Useful Sites for International Trade Professionals" are being offered on the Federation of International Trade Associations (FITA) E-mail file.