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Naviant has bought a majority stake in 24/7 Real Media Inc.’s e-mail division. The new entity will be called 24/7 Mail Inc.

All-Start Sports Enterprises List Services Corp. has been named manager of the All-Start Sports Enterprises mail order buyers masterfile. Included are

State-issued driver’s licenses would become de-facto national identity cards under a bill to standardize those documents introduced in the House Wednesday by two Virginia Congressmen.

The Federal Trade Commission has begun a systematic attack on deceptive spam, bringing scores of cases against e-mail marketers since Howard Beales, director

MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South

Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

IT’S NOT SURPRISING that a health and fitness publisher would put a premium on being lean and limber. But Rodale Inc. has taken the ideal to an extreme,

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to

The Musician’s Friend catalog and Internet postal files have been awarded to Edith Roman, effective May 1. The 12-month buyers file contains half a million