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Listline e-Newsletter

|  by Chief Marketer Staff

Nearly 200,000 buyers from the last nine months are available on the Doolicity Music and Movie Buyers file. These records were gathered from Amazon.com and the Doolicity catalog.

Hallmark Channel Sponsors Holiday Sweeps

|  by Chief Marketer Staff

Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store ...

Patrolling the Clicks

|  by Chief Marketer Staff

The measurement and eradication of click fraud—bogus clicks on pay-per-click ads from anything other than honest potential customers—shot to the top of the hot-topic agenda in se4rach engine marketing when Google chief financial officer George Reyes told an analyst conference in December that such fraud was a threat to his company’s business model.

Listline e-Newsletter

|  by Chief Marketer Staff

This is a master file of more than 1.1 million consumers who reported health ailments during telephone surveys. Those listed provided detailed health information about themselves or family members and verified their postal addresses.

Listline e-Newsletter

|  by Chief Marketer Staff

Kipen Publishing Corp. has appointed Listdata Management Services Inc. to assume management of the Spare Time Magazine list of subscribers, effective Jan. 21.

Oracle Sweeps Sends Winner to Space

|  by Chief Marketer Staff

It's out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner ...

Running a Successful Recognition Program

|  by Chief Marketer Staff

Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of ...





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