THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler, is a cornerstone of Hewlett-Packard’s marketing strategy toward its millions of customers. Lawler, HP’s privacy manager for the last two and a half years, took time to talk with DIRECT recently about the company’s privacy initiatives. She has been with the company for 20 years in a variety of positions involving direct marketing and data management. HP’s privacy efforts have
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